Trust is a powerful virtue that can impact consumers’ buying decisions. In fact, statistics show that customers are more likely to buy a product or service from an e-commerce platform if they find that it’s trustworthy and less risky. To cultivate trust, business owners must optimize their e-commerce websites to ensure that customers are comfortable when buying products and services from them. You can do that by implementing these techniques:
1) Using third-party payment options in your e-commerce platforms
Cultivating trust and minimizing risks always appear on the same page. With news about credit card fraud everywhere these days, many customers are skeptical of providing their credit card information to any system online. So the best way to get around this issue is to integrate a third-party payment system like PayPal in your e-commerce website. The good thing about PayPal is that it enables international payments, so you won’t have to worry about payments beyond borders. PayPal implements stringent security measures that even the best hackers out there cannot by-pass.
2) Ensure that customers get help from your e-commerce platforms easily
With online transactions, customers ask a lot of questions that will determine their buying decision. Among the frequently asked questions include shipping policy, return policy, and if refunds are allowed when customers don’t like the products. Ensure that these answers are available to customers instantly. You can create a ‘’FAQs’’ page and ensure customer support staff are available on standby to answer any customer’s question. A live chat would be great.
3) Display security seals and trust badges on your e-commerce websites
Adding security seals and trust badges can help reduce the level of skepticism your customers may have. They reduce worry and make customers comfortable to buy from your e-commerce website. Don’t just display any security seal; add security seals from the most trusted internet security organizations out there, such as Better Business Bureau.
4) Plaster authentic customer reviews on your website
Most customers are likely to buy a product or service from an e-commerce platform if they read reviews from customers who have actually used the product. So if you have authentic customer reviews, display them on your website. The best way to do this is to create a section for user-generated content, where customers post reviews of products they have used.
The modern-day customer won’t buy anything online unless they have verified the authenticity of the e-commerce platform. Therefore, make sure to include these techniques to cultivate trust in your brand. Building trust takes time, and this technique can help shorten the time.
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